Absolut Vodka

Abso­lut Vodka

Con­cept for per­mium pack­ag­ing for a spe­cial edi­tion of Abso­lut Vodka: The trans­par­ent cock­tail straws are not only used to con­sume the prod­uct: Being a safe trans­port pro­tec­tion, they also offer an opti­cal facet fin­ish, vary­ing accord­ing to the sur­round­ing light.

Cre­ative direc­tion:
Hen­ryk Berlet

Art direc­tion:
Frédéric Wiegand
Thomas Wirtz

Client:
Berlet Visual Com­mu­ni­ca­tion
2012